Sticking to the brief

Sunday, 24 May 2009

Please excuse the large photo - if I make it smaller you can't see the details and I want you to be able to see the details.  A few weeks ago I was asked to donate a cake to a charitable organisation for a launch they were doing (I'm avoiding mentioning the name so I'm not googled but if you can read you'll work it out - get it.. read..).  I actually declined because the size they wanted was huge and it would have cost me heaps to make it so I offered to donate my time, if they paid the expenses which I think was fair as it took a big chunk out a few evenings and my Sunday to make it. Anyway - the interesting thing was that each State was getting a cake done by a local cake maker and we all got the same brief:

Open book cake, perhaps yellow icing on the side for pages of the book, and white on the top for the open page that reads…the blue & red logo at the top (without click, flick and collect, and without website – too fiddly)Then underneath:  Celebrating 30 years (30 YEARS LARGE) of reading to help people with MS (in red icing writing). The cake should be about 40 -50 cm in width, about 30 cm deep and 12cm high.


And these were the results. It's not often that this situation occurs so I found it really interesting to see how everyone else interpreted and executed the brief. I'd say that one of these cakes was home-made (and good on them for having a go - so I'll leave it alone) but the rest are professionally done. I was going to run a little competition to guess my effort but I think it's fairly obvious (although maybe not!).  Anyway - I think mine sends the clearest message and is the nicest shape however I do like the one next to it (although why is that person asleep on the top of the cake?) - I have to admit it never occurred to me to put anything extra on the cake as it wasn't in the brief but it does look cool with the little books.  Interestingly I was the only person to use the double page for the text, which meant I didn't have to work out what to do on the blank page (see middle right for example of that problem and top right for an example of a solution although the ipod looks a little bit like a poker machine!).  Okay. Turns out it's not that obvious which one mine is - it's the bottom right - I thought the benchtop would give it away if nothing else!

Big Night Out Saturday, 21 November 2009
Black and White Sunday, 8 November 2009
Technology problems Thursday, 5 November 2009
Mum is a Make Caker Wednesday, 21 October 2009
The Blues Wednesday, 21 October 2009
Stripey Cupcakes Thursday, 17 September 2009
Jett's Boat Trip Sunday, 6 September 2009
T-Shirt crazy Sunday, 9 August 2009
Christening Cake Friday, 31 July 2009
Cupcakes Take 2 Friday, 31 July 2009
Birthday Cupcakes Take 1 Friday, 31 July 2009
Yum Wednesday, 22 July 2009
leaf cupcake x 200 Thursday, 16 July 2009
happy birthday to me! Tuesday, 14 July 2009
Some sporty cakes Saturday, 4 July 2009
Random thing #3 Sunday, 28 June 2009
Midwinter Dinner Wednesday, 17 June 2009
Black and White Saturday, 13 June 2009
Newspaper Cake Sunday, 24 May 2009
Sticking to the brief Sunday, 24 May 2009
and the cake.. Sunday, 17 May 2009
Little Moment in Craft #5 Thursday, 7 May 2009
Cake in a day Saturday, 4 April 2009
Science Saturday, 4 April 2009
NOW Google has all the answers Sunday, 15 March 2009
Saturday Mornings Tuesday, 10 March 2009
reduce, reuse, recycle Tuesday, 24 February 2009
Cupcakes Sunday, 8 February 2009
Big Week Friday, 6 February 2009
Groom self destructs on way to wedding! Saturday, 24 January 2009
Tasmazia Saturday, 24 January 2009
Lovely Zali Monday, 5 January 2009